Dreamy Vintage Shoot for Mod Closet

Friday, July 29, 2011

A few months ago I had the good fortune to meet Doni Funkhouser -- proprietress of a lovely vintage clothing store in Elkhart, Indiana called Mod Closet. The shop is a treasure trove of groovy clothes, accessories, and housewares from the 1960s and '70s. Doni recently styled a commercial for her burgeoning boutique, and below is the extended cut!

Produced by Explore Media

Gorgeous! The ad is charming and captures the essence and fun of wearing vintage. Bravo, Doni and crew!!! Though I will no longer be in the area to shop at Mod Closet, I wish all the success in the world to Doni and her blossoming small business!

Vintage Apparel for Women
201 S. Main Street (lower level)
Elkhart, Indiana 46516

Production photos via Meesh & Deesh

1 comment:

  1. this is great! and yes Mod Closet is awesome. I love looking at all their treasures and not feeling like I am in someone's musty attic! The clothes are clean and in very good condition! Kudos!!!